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      <image:caption>Background: DYR is an association of animal shelters. They partner with shelters all over the country to raise awareness and foster the discoverability of pets waiting for a home. They hope that a responsive online website will help them achieve their charitable goals. Role: UX Designer Goals: to reach a wider audience, achieve discoverability, and raise awareness Solution: Create a responsive website and brand identity that reflects DYR's trusting, parental, and approachable brand. Process: Research --&gt; Define --&gt; Design --&gt; Test Timeline: 3 weeks</image:caption>
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      <image:caption>Bringing improved engagement and retention to Spotify by expanding their social capabilities. Role: UX Designer Year: 2018 Product Type: Mobile app</image:caption>
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      <image:title>UX Portfolio - Bhuku</image:title>
      <image:caption>Background: Bhuku is an app for fashion lovers that will help users keep track of what they own, style their pieces, and decide what to purchase next. Role: UX Designer Goals: To create a user-centric mobile app and a new brand identity. Solutions: style personality quiz, in-depth guides, weather syncing, calendar syncing, automatic outfit generator, creating and sharing outfits, “looks of the day”, mood boards Process: RESEARCH I DEFINE | IDEATION | PROTOTYPE | TEST | ITERATE Timeline: 4 weeks</image:caption>
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      <image:title>UX Portfolio - Paperless Profile</image:title>
      <image:caption>Background: Bhuku is an app for fashion lovers that will help users keep track of what they own, style their pieces, and decide what to purchase next. Role: UX Lead Goals: To increase efficiency and decrease expenses Solutions: Allow customers the ability to select at the customer profile level to become paperless. Process: RESEARCH I DEFINE | IDEATION | Timeline: 8 weeks</image:caption>
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      <image:title>UX Portfolio - Zelle @ Huntington Bank</image:title>
      <image:caption>C2B and C2C In-app money movement made easy Role: UX Design Lead Year: 2021 Product Type: Native mobile application</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/edc0ddce-26d5-4ab1-9fd3-35bc6f04f87f/model+1+conceptual+model.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/888cb6b2-d1dc-4391-b4fa-ee150a24ff4f/model+2+concept.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/eb782142-bbab-40f2-bf27-7f54d0801069/refining+model+1%402x.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/cbb0ff1e-72ee-4d1a-9d08-a07356b07caf/Zelle+SMB+Login+Flows.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/b119550e-f859-4a9e-8ce2-9f0bf65c90c1/entry+point.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/6e22142f-a1e1-424e-b6b1-28f5f7c035b1/enrolled+in+one.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/85fb941a-3d71-4436-be4a-357a7c550c1a/Frame+16.png</image:loc>
      <image:title>UX Portfolio - First Merchants Bank</image:title>
      <image:caption>End-to-end UX across digital banking — from research and stakeholder alignment to account creation, banker-facing tools, and a full platform redesign. Role: Principal UX Designer Year: 2022-2025 Product Types: Consumer and commercial digital, internal banker tools, marketing &amp; email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/ab6c6186-6d07-48de-b7b0-ed89923b05f7/UX+Strat+how+we+curate+the+customer%27s+experience.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/07d98935-630e-4710-9a49-3e7c13068db0/WIG+Strategy+Sessions.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>We dedicated multiple sessions to design workshops with executive leaders, aiming to not only understand their perspectives on solving our big problems but also to impart the principles of design thinking through active engagement. The success of these sessions is evident in executives actively seeking similar workshops for addressing other issues afterward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/d2a7ed03-a7f6-4a68-8707-4b2f1af452ed/Stages+of+UX+Maturity.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>The above image is based of Nielson Norman group’s established stages, and was used for educational purposes at First Merchants Bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/5dcf7359-44b1-47b4-89f4-6e5edd5346d1/CX+and+UX+process.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>The process and activities that accompany the Customer Experience (CX) and User Experience (UX) process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/e3dcb0a3-8aac-4335-ab49-ad65809a3001/Frame+16.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/75f9d4f7-de66-47f9-b69d-0364afb852b8/First-Merchants-Banks+%285%29.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/2033c3bf-04a3-4b26-bfa9-e1c6af317d98/CEB+Site+Map.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/8a7bb83e-f608-4355-bbaf-aee958bd6f5c/Confirmation+Email+2.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/651217a1-f478-47e7-a005-8b3d97873511/Appointment+Cancelling+Flow.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/8d139854-343c-47e9-963a-cf4cfc17c4b0/image+2.png</image:loc>
      <image:title>UX Portfolio - Whirlpool &amp; Maytag</image:title>
      <image:caption>Designing the embedded interface for a first-to-market premium appliance. Role: UX Designer Year: 2025 Product Type: Embedded / HMI / Physical HMI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/5388d4fa-a481-4075-a50c-e356e272eb73/image+of+basket.png</image:loc>
      <image:title>UX Portfolio</image:title>
      <image:caption>image 1: The image to the left portrays the delicate basket placed within the regular drum of the washing machine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771940304300-5ZEGW09CFSEAFD5N2T8F/Untitled_Artwork%2B21.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771874425135-I8YZPWQG58DQTFRY6KUW/options+figma+screenshot.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771874137957-LYETPVDTY9A04AO7DOSA/User+Flow.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771868940641-RII1TRCKQHF61TO2VZT1/Hand+Perameters.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771868941564-PJ1C96WTTSZWL87BZMSR/Screenshot+2025-09-24+at+6.16.51%E2%80%AFAM+1.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771868942071-AV36MOS9Z3VD1LVT5JQ8/time.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771869180852-QLAFGPFE7489XGNTS358/UX+Parameters+Patterns+%26+Principles+-+SME+%281%29.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771869263301-DPN84OBXS5U80IJN8K1C/Component+Library+-+Digital+Foundation+%28LCD%29__v2.0.0+1.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881276584-MH0QIA3AIE1OCNCEF2EA/WHP+3.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881429428-YD65FQPWWGQF7P731YB5/Engineering+frame.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881271333-AIH0B64IEUFL8T6GRHMC/%E2%9B%94+VMAX+8+Series+HMI+Board+%284%29.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881276931-C8PVNQLS6O00LO73A3X6/WHP.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881272296-CULRMR1A6MJRC7WWIHO9/123282+-+UX+Wireframes+-+VA_DR+VMAX+8+Series.png</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/f28174b2-0923-4bfe-bd07-9e7eb3d61375/V2.0.0+%282%29.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Detailed, annotated user flows provide developers with all the information needed to implement the design, including audio, button-hold time, motion graphics, timeouts, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/40c6d950-ebb3-40a2-a6d5-ba0490c5c521/V2.0.0+1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Being able to see the relationship between screens is critical for implementing an accurate UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/fa5beeb9-cdc5-426c-825a-9bdb48c00131/Payment+screens.png</image:loc>
      <image:title>UX Portfolio - Samken Health</image:title>
      <image:caption>A startup aimed at solving the growing demand for at home healthcare. Role: Head of User Experience Years: 2020-2025 Product Type: Mobile app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/c1d9dde7-e4bf-4d82-9547-d3731e18f5ee/2a143b6b-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/04f58640-bfac-486a-b1a1-58eeaaf57f1e/ee9f8dc8-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/f46005b8-8f46-4854-a11a-915722aae947/975f9f9b-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/9051c319-66d6-4a25-8683-accb3eb57a1b/fee2bccf-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/c8d6a6f2-11fe-49f3-9f78-ff7bb6a996c7/65763e4b-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/826b3ab6-ccbf-4b51-9c59-d8c2b1f115b6/953c3547-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/a579d1f7-e3d2-42bd-a1a1-57c8c72323b6/fecd144b-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/ac92cb56-7d3b-4fba-bcb6-73a2cf2e0a4f/8e1fa2c9-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/e0f31133-0ae0-4846-bf30-8824c4673dae/b77290b2-1.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/f10481f8-1b79-4ce0-a6d3-f624794be1f4/mockup+of+health+assessment+features.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/2a0db2ea-0b11-400d-8213-17ace504cf64/Untitled_Artwork+17.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/b75b5c15-48bd-4af6-8540-35d2579201e2/Untitled_Artwork+18.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/9688cd5f-0c14-4c2c-805d-4e0947965042/Components.png</image:loc>
      <image:title>UX Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.isabellanadler.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.isabellanadler.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.isabellanadler.com/mirror</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528124323526-X664RD27Q81BS3PQO2ZK/laptopMirror.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528124367122-XY8N9JJCSEHT36CNJA0E/laptopMirror.png</image:loc>
      <image:title>MIRROR - MIRROR</image:title>
      <image:caption>Background: Mirror has been a successful international clothing retailer for over 20 years. They specialize in having something for everyone, but without an online store, they are missing out on growth. Role: UX Designer Goal: To reach more customers, strengthen standing against direct and indirect competition, and increase sales Solution: Update brand logo and create a responsive online store that reflects Mirror's fresh, stylish, and relatable brand. Process: Research --&gt; Define --&gt; Design --&gt; Test Timeline: 4 weeks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528249765796-44FKYV5R2OF2Z0S3ZO05/Research+Ramp-Up.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528253114963-MGJPI0Q7Q26M7V486D0X/empathy-map-exercise-by-isabella-nadler.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528295209392-VPAEJEPWE721NS6X1XOW/Persona.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528295085786-RFRHT0YZLTU2IKQESIJQ/AlecPersona.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528296508544-9WL5UC7G10T8C6PULZTY/Artboard+1.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528297365581-Q119F8N8KYCKEXAJZ2NZ/Sitemap.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528297771336-B4902WOYVPHJE6DY2TLY/user+flow.png</image:loc>
      <image:title>MIRROR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1528127008591-NJK7PESU7YPCM5JKFG4G/Sketches.png</image:loc>
      <image:title>MIRROR</image:title>
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    <image:image>
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