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      <image:caption>Background: DYR is an association of animal shelters. They partner with shelters all over the country to raise awareness and foster the discoverability of pets waiting for a home. They hope that a responsive online website will help them achieve their charitable goals. Role: UX Designer Goals: to reach a wider audience, achieve discoverability, and raise awareness Solution: Create a responsive website and brand identity that reflects DYR's trusting, parental, and approachable brand. Process: Research --&gt; Define --&gt; Design --&gt; Test Timeline: 3 weeks</image:caption>
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      <image:caption>Bringing improved engagement and retention to Spotify by expanding their social capabilities. Role: UX Designer Year: 2018 Product Type: Mobile app</image:caption>
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      <image:title>UX Case Studies - Bhuku</image:title>
      <image:caption>Background: Bhuku is an app for fashion lovers that will help users keep track of what they own, style their pieces, and decide what to purchase next. Role: UX Designer Goals: To create a user-centric mobile app and a new brand identity. Solutions: style personality quiz, in-depth guides, weather syncing, calendar syncing, automatic outfit generator, creating and sharing outfits, “looks of the day”, mood boards Process: RESEARCH I DEFINE | IDEATION | PROTOTYPE | TEST | ITERATE Timeline: 4 weeks</image:caption>
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      <image:caption>Background: Bhuku is an app for fashion lovers that will help users keep track of what they own, style their pieces, and decide what to purchase next. Role: UX Lead Goals: To increase efficiency and decrease expenses Solutions: Allow customers the ability to select at the customer profile level to become paperless. Process: RESEARCH I DEFINE | IDEATION | Timeline: 8 weeks</image:caption>
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      <image:title>UX Case Studies - Zelle @ Huntington Bank</image:title>
      <image:caption>C2B and C2C In-app money movement made easy Role: UX Design Lead Year: 2021 Product Type: Native mobile application</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/888cb6b2-d1dc-4391-b4fa-ee150a24ff4f/model+2+concept.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/eb782142-bbab-40f2-bf27-7f54d0801069/refining+model+1%402x.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/cbb0ff1e-72ee-4d1a-9d08-a07356b07caf/Zelle+SMB+Login+Flows.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/b119550e-f859-4a9e-8ce2-9f0bf65c90c1/entry+point.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/6e22142f-a1e1-424e-b6b1-28f5f7c035b1/enrolled+in+one.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/85fb941a-3d71-4436-be4a-357a7c550c1a/Frame+16.png</image:loc>
      <image:title>UX Case Studies - First Merchants Bank</image:title>
      <image:caption>First Merchants was rapidly modernizing its digital ecosystem, but customer experiences, banker tools, and internal processes had evolved independently. My role was to help establish UX as a strategic function while creating alignment across web, mobile, branch, and operational teams. Role: Senior UX Designer, AVP Year: 2022-2025 Product Types: Consumer and commercial digital, internal banker tools, marketing &amp; email</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/ab6c6186-6d07-48de-b7b0-ed89923b05f7/UX+Strat+how+we+curate+the+customer%27s+experience.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Educating stakeholders on how UX can make an impact was a key part of my role. The above diagram was intended to help articulate what we do and how we do it.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/07d98935-630e-4710-9a49-3e7c13068db0/WIG+Strategy+Sessions.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>We dedicated multiple sessions to design workshops with executive leaders, aiming to not only understand their perspectives on solving our big problems but also to impart the principles of design thinking through active engagement. The success of these sessions is evident in executives actively seeking similar workshops for addressing other issues afterward.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/d2a7ed03-a7f6-4a68-8707-4b2f1af452ed/Stages+of+UX+Maturity.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>The above image is based of Nielson Norman group’s established stages, and was used for educational purposes at First Merchants Bank.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/5dcf7359-44b1-47b4-89f4-6e5edd5346d1/CX+and+UX+process.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>The process and activities that accompany the Customer Experience (CX) and User Experience (UX) process</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/75f9d4f7-de66-47f9-b69d-0364afb852b8/First-Merchants-Banks+%285%29.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/2033c3bf-04a3-4b26-bfa9-e1c6af317d98/CEB+Site+Map.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/e3dcb0a3-8aac-4335-ab49-ad65809a3001/Frame+16.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/8a7bb83e-f608-4355-bbaf-aee958bd6f5c/Confirmation+Email+2.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/651217a1-f478-47e7-a005-8b3d97873511/Appointment+Cancelling+Flow.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/8d139854-343c-47e9-963a-cf4cfc17c4b0/image+2.png</image:loc>
      <image:title>UX Case Studies - Whirlpool &amp; Maytag</image:title>
      <image:caption>Led UX design for Whirlpool's VMAX8 platform, a premium dual-basket washer introducing new interaction patterns, workflows, and system behaviors for an entirely new category of appliance. Role: UX Designer Year: 2025 Product Type: Embedded / HMI / Physical HMI</image:caption>
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      <image:title>UX Case Studies</image:title>
      <image:caption>image 1: The image to the left portrays the delicate basket placed within the regular drum of the washing machine.</image:caption>
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      <image:title>UX Case Studies</image:title>
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      <image:title>UX Case Studies</image:title>
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      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881276584-MH0QIA3AIE1OCNCEF2EA/WHP+3.png</image:loc>
      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881429428-YD65FQPWWGQF7P731YB5/Engineering+frame.png</image:loc>
      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881271333-AIH0B64IEUFL8T6GRHMC/%E2%9B%94+VMAX+8+Series+HMI+Board+%284%29.png</image:loc>
      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881276931-C8PVNQLS6O00LO73A3X6/WHP.png</image:loc>
      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1771881272296-CULRMR1A6MJRC7WWIHO9/123282+-+UX+Wireframes+-+VA_DR+VMAX+8+Series.png</image:loc>
      <image:title>UX Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/f28174b2-0923-4bfe-bd07-9e7eb3d61375/V2.0.0+%282%29.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Detailed, annotated user flows provide developers with all the information needed to implement the design, including audio, button-hold time, motion graphics, timeouts, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/40c6d950-ebb3-40a2-a6d5-ba0490c5c521/V2.0.0+1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Being able to see the relationship between screens is critical for implementing an accurate UX.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/fa5beeb9-cdc5-426c-825a-9bdb48c00131/Payment+screens.png</image:loc>
      <image:title>UX Case Studies - Work In Progress</image:title>
      <image:caption>A startup aimed at solving the growing demand for at home healthcare. Role: Head of User Experience Years: 2020-2025 Product Type: Mobile app</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/c1d9dde7-e4bf-4d82-9547-d3731e18f5ee/2a143b6b-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/04f58640-bfac-486a-b1a1-58eeaaf57f1e/ee9f8dc8-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/f46005b8-8f46-4854-a11a-915722aae947/975f9f9b-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/9051c319-66d6-4a25-8683-accb3eb57a1b/fee2bccf-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/c8d6a6f2-11fe-49f3-9f78-ff7bb6a996c7/65763e4b-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/826b3ab6-ccbf-4b51-9c59-d8c2b1f115b6/953c3547-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/a579d1f7-e3d2-42bd-a1a1-57c8c72323b6/fecd144b-1.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/b75b5c15-48bd-4af6-8540-35d2579201e2/Untitled_Artwork+18.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/9688cd5f-0c14-4c2c-805d-4e0947965042/Components.png</image:loc>
      <image:title>UX Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.isabellanadler.com/about</loc>
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    <lastmod>2018-06-03</lastmod>
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  <url>
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  <url>
    <loc>https://www.isabellanadler.com/mirror</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-20</lastmod>
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      <image:title>MIRROR</image:title>
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      <image:title>MIRROR - MIRROR</image:title>
      <image:caption>Background: Mirror has been a successful international clothing retailer for over 20 years. They specialize in having something for everyone, but without an online store, they are missing out on growth. Role: UX Designer Goal: To reach more customers, strengthen standing against direct and indirect competition, and increase sales Solution: Update brand logo and create a responsive online store that reflects Mirror's fresh, stylish, and relatable brand. Process: Research --&gt; Define --&gt; Design --&gt; Test Timeline: 4 weeks</image:caption>
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      <image:title>MIRROR</image:title>
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      <image:title>MIRROR</image:title>
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    <image:image>
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      <image:title>MIRROR</image:title>
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    <image:image>
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      <image:title>MIRROR</image:title>
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    <image:image>
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      <image:title>MIRROR</image:title>
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      <image:title>MIRROR</image:title>
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    <image:image>
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      <image:title>MIRROR</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/5d6d044f-404a-405d-98fa-7e6774afb675/Roadmap+-+Market+Expansion+Strategy.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/ef22fbef-b5c5-4fb9-9de5-7dc865c4a619/Stages+of+UX+Maturity.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1940f6e0-b51e-4433-a9b4-ef3fb3b417ec/Sam+Flow+Diagram.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/fc5fc8f6-032d-435c-82fd-7ddcda8ecab6/User+Flow.png</image:loc>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/fb8b3d64-9e88-4a24-8870-e3788ad6f377/Comparison+Grid+V1.png</image:loc>
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    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/4cdd5666-d9b4-427f-b80f-b6c0b8bd76a5/Audience-%C2%B7-Ivy-Strategy-Deck-Figma-Slides-05-08-2026_11_53_AM.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/e5e8fb2b-5f59-4b0e-9a99-c44c8aa08fa3/powerpoint.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/e3cec9fe-f11a-47e6-a00b-441221c5d59b/Image+12-31-25+at+12.22%E2%80%AFPM+1.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/1069306e-7006-41eb-83b0-0291e6d75317/Component+Library+-+Digital+Foundation+%28LCD%29__v2.0.0.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b0f41131137a64f596a549f/93306e3c-292b-4e6a-86ae-65f93aa0e2c8/moodboard.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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